ACT LIKE YOU MEAN BUSINESS
Essential Communication Lessons from Stage and Screen
"It should be required reading for every Fortune 500 CEO."
– Tim Schellhardt, SVP, Edelman Public Relations and former Bureau Chief, Wall Street Journal
What can business people learn from actors and screenwriters and playwrights? How to:
- Understand and connect with your audience.
- Find, shape and tell compelling stories that move people.
- Express your ideas more visually and with greater impact.
- Tap into the power of emotion to really break through.
- And more ...
Act Like You Mean Business takes the best lessons from the world of movies, TV and theater and applies them to business communications. It combines observations and insights from the study of acting, improv, and writing for the stage and screen with examples and anecdotes from years of client work.
Published by Brigantine Media.
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