
Reader Reviews
Here's what readers of ACT LIKE YOU MEAN BUSINESS have to say about the book:
"Rob's characteristic savvy and wit come through loud and clear in this insightful and practical handbook for leaders. It's a great read and even greater resource!"
– Maril MacDonald, Founder and President, Gagen MacDonald
"Whether writing the 'About Us' section for a website or checking your fear during a crisis, this practical guide offers lots of practical advice and is like having your very own pocket communicator."
– Pete Brace, Marketing/Communications Consultant and Former Communications Director, Gatorade
"A profound, yet entertaining, book."
– Michael Freeborn, Founding Partner, Freeborn & Peters
"Rob's experience as an actor and communications professional help drive home the point that communicating, in whatever format, is a kind of performance whose success is not measured in applause, but reaction, responsiveness or simple understanding. It's a great read."
– John Keightley, Vice President, Development, Campaign for Tobacco Free Kids
"A really fascinating read. I've seen many teachers and authors attempt to legitimize the arts in a business context, but Biesenbach really succeeds in a casual, entertaining fashion."
– Rob Kozlowski, Reporter, Crain Communications; Adjunct Faculty Member, Columbia College Chicago; and former Associate Faculty Member, Second City Training Center
"Chock full of very useful advice about how to communicate successfully for business people AND anyone! It should be required reading for every Fortune 500 CEO."
– Tim Schellhardt, SVP, Edelman Public Relations and former Bureau Chief, Wall Street Journal
"Rob unpacks those insanely hard to master 'soft skills' in an entertaining, educational, and wonderfully thought provoking book!"
– Bob Kulhan, CEO, Business Improvisations LLC