Email Marketing

10 Immutable Laws of Email Marketing

Everybody’s into email marketing these days, from big businesses to entrepreneurs, from musicians to writers. It’s no wonder—it’s one of the most effective marketing tactics there is. And with tools like Constant Contact and Mail Chimp, anyone can do it. And that’s the trouble—many people aren’t doing it right. Are You a Spammer? In fact, […]

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Career Planning

A Lesson in Career Planning from Steve Jobs

Are you feeling lost or directionless in your career? Like you’re on the wrong track or you’re wasting your time? I can assure you you’re not alone. Practically everyone has felt that way at some point in his or her life. I can also assure you that it’s going to be okay. Take it From […]

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How to Talk to Customers

How to Talk to Customers: A Tale of Two Companies

Companies update their privacy policies all the time. Sometimes the changes are innocuous, and sometimes they’re downright alarming. So it’s a good idea to pay attention to them, even if they’re written in a way that seems to deliberately obstruct understanding by a typical consumer. This weekend I received email notices from two companies announcing […]

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Spin Sucks Review

Book Review: Spin Sucks, an Indispensable Marketing Guide

If you buy just one business book this year, make it mine. If you buy two business books, then I strongly recommend Spin Sucks: Communication and Reputation Management in the Digital Age. It’s a new book authored by Gini Dietrich, CEO of marketing and communications firm Arment Dietrich. For years Dietrich has run one of […]

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Apple’s Tim Cook Shows CEOs How to Be Human

Who says a shareholders meeting has to be boring? While most companies seek to minimize risk at these events, Apple CEO Tim Cook showed last week what can happen when a leader acts like an actual human. Or, “feisty, funny and fiery,” in the words of the Los Angeles Times headline. Other CEOs can take […]

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Companies acting human

United Pilots Show Power of the Human Touch

An erstwhile statesman once said, “Corporations are people, my friend.” And while he was making an entirely different point and the line was deservedly mocked, there is a core truth to the statement. Companies are ultimately made up of people, so they should communicate the way people do. Customers like to know they’re dealing with […]

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Act Your Way to Career Success

All the Workplace is a Stage: 10 Tips for Career Success

Want to get ahead in the world? Put down that dull business book and take an acting class instead. Not only will it will help you succeed in your career, it will be a lot more fun. It’s true. You may have made fun of those goofy theater people in high school or college, but […]

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New Year's Resolution

The Only New Year’s Resolution You’ll Ever Need

I’ve never been a big fan of all the motivational quotes that get passed around Facebook and Twitter, but this time of year brings a bumper crop of them as people work on their New Year’s resolutions. (Actually, I’ve never been a fan of New Year’s resolutions, either. My philosophy has always been, if you want to […]

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Facebook Throttling

Quitting Facebook: Why I’m Shutting Down My Business Page

Now that Facebook has finally confirmed what everyone’s long suspected—that they’re throttling posts from business pages—I’ve decided to suspend my business page. Here’s why. What Is Throttling? First, if you hadn’t heard, throttling means that posts from business pages are getting through to fewer and fewer people’s walls. My own statistics have dropped dramatically. While […]

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Client from Hell

Don’t be the Client from Hell This Holiday Season!

The client from Hell, the boss from Hell—there are many permutations of this phenomenon. But sometimes the holiday season brings out the worst in us. End of the Year Rush In the marketing and PR world, this is the time of year when clients find unused money in their budgets and scramble to get new […]

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