emotional storytelling

Sergio Marchionne and the Power of Emotional Storytelling

Fiat Chrysler CEO Sergio Marchionne died unexpectedly last week. It was a great loss — for the company that he helped rescue from the brink, and for his family and friends, of course. In my latest book I wrote about an electric moment in Chrysler’s history where Marchionne took the stage and demonstrated the power […]

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How to create a story

How to Create a Story: a 5-step Process

Study after study confirms that stories have unparalleled power to captivate audiences and persuade them to act in our favor. But how do you go about crafting a story? Here’s a step-by-step guide that will show you how to create a story that will help you win hearts, change minds and get the results you […]

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How to use stories in a presentation

How to Use Stories in a Presentation: 6 Tips

The worst presenter I ever saw did everything wrong, from not understanding his audience to lecturing instead of engaging us to turning the session into one long sales pitch. Worst of all, his talk was nothing but data — endless columns of it, packed onto dense, ugly slides. There was no narrative holding his points […]

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storytelling mistakes

5 More Fatal Mistakes Storytellers Make

Last year I outlined 10 fatal storytelling mistakes — common ways we undermine the power of our stories — and now I’m back with five more. They all center around one big theme: simplicity, simplicity, simplicity. Storytelling does not have to be that difficult. But we tend to make it hard on ourselves. Here are some common […]

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stories persuasion

Why Stories are the Key to Persuasion

What can an elephant teach us about the art of persuasion? Plenty. Emotion is the six-ton beast stomping all over our desire for logical, rational thought. And that’s why stories are such an effective tool for influencing and persuading others. What’s Emotion Got to Do With It? We are not creatures of reason. Deep down, we make […]

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50+ Storytelling Tips to Fuel Your Success

Want to learn how to use stories to win hearts, change minds and get the results you want from your business, your career and your life? Here are more than 50 of the most important storytelling tips from my new book, Unleash the Power of Storytelling. These are compiled from a long series of tweets over five weeks surrounding the […]

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Storytelling tips

Got 3 Hours? Become a Better Storyteller

The audiobook edition of Unleash the Power of Storytelling is now on sale! Learn how to use stories to advance your career, build your business and improve your life — all while driving or working out or shopping. Look for it at your favorite audiobook retailer: Amazon Audible iTunes Narrated by the Author (That’s Me) If you’ve […]

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how to tell stories

Now on Sale: Unleash the Power of Storytelling

Today’s the day! Your guide to using stories to advance your career, build your business and get more of what you want out of life is here! Unleash the Power of Storytelling is now available in ebook and paperback (and soon, on audiobook, narrated by me). I loved writing this book, and I hope you’ll […]

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5 things I hate about Facebook stories

5 Things I Hate About Facebook “Stories”

Through their constant tinkering, Facebook has foisted a lot of unpopular features on us over the years (Ticker, anyone?). But to me, the worst is the new Story function. Excuse me, “story.” Those should read as air quotes. The biggest, most sarcastic air quotes you’ve ever seen. Dr. Evil-style air quotes. Why has this feature earned […]

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tell your story

Learn How to Tell Your Story

Have you ever been caught tongue-tied when someone says, “So tell me about yourself” in a job interview or asks, “What’s your story?” at a networking event? This Friday I’ll be conducting a free webinar that will help you tell your story in a way that makes a strong first impression and get the results […]

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