Freeborn & Peters wanted to demonstrate to potential associates that it is a different kind of law firm, with a culture that emphasizes collegiality, support and fun. Rather than just saying it, we decided to show it. We created a contest among the firm's associates (with all-expense paid trips to Vegas for the winners) to create YouTube-style videos that capture the spirit of the firm in the words (and images) of the associates themselves. The campaign succeeded in creating considerable buzz for the firm.

NorthShore University HealthSystem (Formerly Evanston Northwestern Healthcare) needed a sharper, more professional approach to recruiting new residents. This brochure was the centerpiece of a campaign that included message development, recruiter training and web copy. The campaign resulted in a marked increase in quality of new recruits.

A leading global IT company sought to revitalize its week-long training sessions for its sales force. We developed video modules to accompany the live training, creating a host character to provide message reinforcement and comic relief. In addition to developing the scripts I performed the role on camera. Here is a brief compilation of the video modules, which were highly praised by trainers and trainees alike.

Freeborn & Peters sought to celebrate its 25th anniversary in a way that would help it stand out from other law firms. We created a high-quality coffee table book that told 25 compelling client stories from the firm's history. Focusing on clients instead of the firm helps create reader interest and implicitly conveys the message, "Judge us by the company we keep." We also developed an online version of the award-winning book for the firm's website (available in pdf form for systems that don't support Flash Player).

When four partners left a top law firm to start their own practice, I helped them develop a message platform that effectively captured the culture of the new firm and its fresh approach to client service. The messages formed the foundation of the firm's new website, for which I wrote the copy.

NorthShore University HealthSystem needed last-minute writing and editing of its annual report. I authored the Chairman's Letter (see page 2) and edited other stories throughout the publication.

I've written hundreds of speeches and communications for corporate executives and managers, including serving as chief speechwriter for the CEO of Miller Brewing Co. (address to distributors), the chairman and CEO of Navistar International (letter to shareholders), the chairman of Follett Corporation and others (speech to management).