Rob Biesenbach - Successes

Successes

Created and performed live programming for a national meeting of senior sales executives at AC Nielsen.
Scripted and performed in a series of comedic, message-driven video vignettes used in global training and orientation for sales managers of Gartner.
Developed videos and sketches to reinforce messaging and provide comic relief at events for Motorola, Navistar and Creative Memories.

Managed crisis communications for companies undergoing restructurings, workforce reductions, facility closings, labor strife, product recalls and earnings restatements. Clients have included McKesson HBOC, Motorola and Navistar.
Provided crisis communications counsel and long-term planning for the dealer organization of Bridgestone/Firestone.
Directed all communications related to Navistar's successful efforts to secure a competitive labor contract with its unionized workforce.

Devised and implemented a long-range internal communications program that drove culture change and financial turnaround at Navistar (now International Truck & Engine).
Designed and implemented a plan for a division of Motorola to define, communicate and gain employee buy-in for a new mission and market positioning.
Devised and implemented a global electronic communications and collaboration platform for the global IT department of BP.

Led an overhaul of brand positioning for Freeborn & Peters that encompassed new advertising, collateral, practice brochures, recruiting materials and website.
Implemented a comprehensive reconfiguration of marketing collateral for Baker & McKenzie to create consistency among the firm's many diverse practices.
Developed copy for an award-winning marketing piece commemorating Mayer Brown's 125th Anniversary.

Wrote and placed op-eds and letters to the editor in national, regional and trade media, including the Wall Street Journal, the Washington Times and Financial Executive.
Directed successful media events for state attorneys general at the White House, Supreme Court and on Capitol Hill.
Created award-winning national public service campaigns with the FTC and FDA that educated millions of consumers about fraud related to telemarketing, weight loss and credit repair.

Devised strategies and materials to recruit physicians and residents for NorthShore University HealthSystem (formerly Evanston Northwestern Healthcare).
Developed a campaign and materials (print, web and video) to recruit partners and associates to Freeborn & Peters.