I cite David Mamet’s “master class memo on writing” so often I’ve probably worn a groove in the Internet. It’s must reading if you haven’t seen it — witty, insightful, profane … terribly punctuated. I was reminded it of...
In my writing classes at the Second City Training Center, we were assigned to come in each week with a 5-to-7-page sketch to present for the class and instructor’s dissection. (That was every week for nearly a year-and-a-half, by the way.) One day the instructor...
The reason most business writing is boring is that it demands so little of the reader. That is, it settles for merely conveying information. That’s fine, I suppose, if you’re writing an instruction manual (but even those could use a little more humor and...
I’m not a big fan of traditional business books. I think I got to #4 in the 7 Habits of Highly Effective People before bailing. (Maybe that says something about my effectiveness.) So when I set out to write my own book, I was determined to make it the...
