5 Marketing Lessons from A Coffin Chaser

Marketing, of course, is all about knowing your audience. And there’s probably nothing that takes more sensitivity than marketing to families who have lost a loved one. This is a solicitation I received promoting video/photography services at Arlington National Cemetery, where my father will be buried next month. I can’t figure out if it offends […]

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You Can’t Stand Out By Fitting In

When it comes to “Communication Don’ts,” lawyers are the gifts that keep on giving. Now I’ve got nothing against lawyers. I’ve worked with hundreds of them – literally. But they are, by nature, conservative and risk-averse. They go for the safe choice. They seek to fit in rather than stand out. (In their marketing and […]

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Is Fear Holding You Back?

Fear of standing out. Of looking different. Of being laughed at. That, I believe, is the source of most of the bland, uninspired websites and videos and other tactics we see. Several years ago I was working with a small law firm. The newer, younger attorneys wanted to step up the firm’s marketing efforts — […]

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