Three Simple Ingredients for Successful Stories

Stories can do amazing things for you. Telling the right story can help you nail a job interview, win over a customer, rally a team, motivate employees and many other things. But what exactly is a story? A colleague of mine went searching for a definition of story for a book he was writing. He […]

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In Public Speaking, Style Trumps Substance

I spoke at a big conference this week of PR professionals and was frankly appalled at the poor presentation skills of some of the presenters. These are, after all, communications pros! I realized many speakers were picked on the basis of their substantive expertise and credentials. And that is not enough. It just isn’t. I […]

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